2003 - 2009
Lifemax was founded in 2003 by John Sivyer. His vision was to create a brand that would offer products aimed at the over 50 market that would make life easier, fun and therefore more enjoyable.
With the support of our group principle, a well-established manufacturer operating from Hong Kong, China for more than 30 years, John set about building a range of 50 hand-picked products to achieve his goals.
In 2004 we moved to our first office with inclusive warehouse space in Brimpton and started to offer a direct despatch to some of our larger clients offering more flexibility and reduced delivery times for their customers.
After only 4 years of trading we recorded turnover exceeding a million pounds in 2007. This year also saw us introduce our High Vision Reading Lights which still today are a market leader in terms of value and quality.
2010 - 2013
After a period of considerable growth we needed to upscale our operation and in 2010 moved to larger facilities in Thatcham with more capacity for office staff and much larger warehousing.
Responding to a changing market that was embracing the growth in e-commerce, we were able to expand our direct despatch facility. Many of our largest customers choosing to trust us to service their end users quickly and accurately.
Thanks to our expertise in sourcing, our range had grown to over 200 innovative products, all focused on the mantra of bringing enjoyment and promoting independence and security.
By working with carefully selected factories in the Far East, each experts in their field, our range included market leading products, such as our Talking Atomic Watches design in association with the RNIB. It is these market leading products that helped us to become a direct supplier to key retailers such as Amazon and Maplin.
2014 - Present
After 10 years at the helm, John retired, handing over the baton to his son Andrew in 2013.
With the same commitment to John’s original vision, we set about revitalising our media, introducing a new style of catalogue with more customer focused copy and photography.
Improvements were made to web presence giving customers a 24/7 resource and a programme of continual improvement in sales resource was put in place, including embracing social media and product videos.
Hard work on presenting the range was rewarded with the addition of many household names as customers, including Aldi, Argos, Lloyds Pharmacy and Superdrug. We also saw a growth in customers in the Charity sector, helping organisations like Parkinson’s UK and Alzheimer’s Society raise funds through their commercial enterprises.
Our focus of sourcing innovative products and services continues to evolve, as we embrace new technology. In 2016 we launched our Friends and Family range, a collection of Telecare items to promote care at home. This includes the launch of our Mobile SOS Button where we partnered with a national telecoms company to offer a mobile solution to promote continued independence of anyone requiring a little support.