When we say ‘we’, ‘us’ or ‘Lifemax’ it’s because that’s who we are and we own and run our sites. These terms also encompass both of the companies listed above.
When we say ‘site’ or ‘sites’ this encompasses all of our websites listed below:
The type of personal information we collect
We collect certain personal information about visitors and users of our Sites.
How we collect personal information
We collect personal information directly when you provide it to us and automatically as you navigate through our site.
We collect your personal information when you provide it to us when you place an order with us, subscribe to a newsletter, email list, submit feedback, enter a contest, fill out a survey, or send us a communication.
Personal information we collect about you from others
Although we generally collect personal information directly from you, on occasion, we also collect certain categories of personal information about you from other sources. In particular:
Financial and/or transaction details from payment providers in order to process a transaction;
third party service providers (like Google, Facebook) who are located in the US or UK, which may provide information about you when you link, connect, or login to your account with the third party provider and they send us information such as your registration and profile from that service. The information varies and is controlled by that service provider or as authorized by you via your privacy settings at that service provider; and
other third party sources/ and or partners, whereby we receive additional information about you (to the extent permitted by applicable law), such as demographic data or fraud detection information, and combine it with information we have about you. For example, fraud warnings from service providers like identity verification service. We also receive information about you and your activities on and off our site through partnerships, or about your experiences and interactions from our partner ad networks.
How we use personal information
We will use your personal information:
To fulfil a contract, or take steps linked to a contract: in particular, in facilitating and processing transactions that take place on our site or within our business.
Where this is necessary for purposes which are in our, or third parties, legitimate interests. These interests include:
Processing your orders;
Contacting you regarding competitions, prize draws, give-aways or promotions you have entered or subscribed to;
Through using different types of cookies we keep track of what was in your basket so that if you return to our site the information will be retained for your convenience. No financial or personal data is included in these cookies.
Operating our site;
Providing you with products listed on our site and online advertising;
Verifying your identity when you sign in to our site;
Responding to your correspondence through our website, and helping facilitate the resolution of any disputes;
Updating you with news and information about our sites and products e.g. to notify you about changes to our site, website disruptions or security updates;
Carrying out technical analysis to determine how to improve our site and the products we provide;
Monitoring activity on our site, e.g. to identify potential fraudulent activity and to ensure compliance with the user terms that apply to the site;
Managing our relationship with you, e.g. by responding to your comments or queries submitted to us on the Sites or asking for your feedback or whether you want to participate in a survey;
Managing our legal and operational affairs (including, managing risks relating to content and fraud matters);
Training Lifemax staff about how to best serve our customers;
Improving our products and services.
Providing general administrative and performance functions and activities; and
Processing your job application to Lifemax.
Where you give us consent:
Providing you with marketing information about products and services which we feel may interest you; and
For purposes which are required by law.
For the purpose of responding to requests by government, a court of law, or law enforcement authorities conducting an investigation.
When we disclose your personal information
We will disclose personal information to the following recipients:
Companies that are in the Lifemax group which are located in the UK and China;
subcontractors and service providers who assist us in connection with the ways we use personal information (as set out above), in particular: website hosting providers, technical and customer support services, recruitment agencies, marketing and analytics services, security and fraud prevention services, subscription management services, payment processing services and identification verification services.
Our professional advisers (lawyers, accountants, financial advisers etc.)
Regulators and government authorities in connection with our compliance procedures and obligations;
A purchaser or prospective purchaser of all or part of our assets or our business, and their professional advisers, in connection with the purchase;
A third party to respond to requests relating to a criminal investigation or alleged or suspected illegal activity;
A third party, in order to enforce or defend our rights, or to address financial or reputational risks;
A rights holder in relation to an allegation of intellectual property infringement or any other infringement; and
Other recipients where we are authorised or required by law to do so.
Where we transfer and/or store your personal information
We are based in the UK but your data may be shared with our partners in others countries. Some of the recipients we have described in section 10 above, and to whom we disclose your personal information, are based outside the UK. We do this on the basis of your consent to this policy. In order to protect your information, we take care where possible to work with subcontractors and service providers who we believe maintain an acceptable standard of data security compliance.
How we keep your personal information secure
We store personal information on secure servers that are managed by us and our service providers, and occasionally hard copy files that are kept in a secure location in the UK. Personal information that we store or transmit is protected by security and access controls, including username and password authentication, two-factor authentication, and data encryption where appropriate.
How you can access your personal information
You can access some of the personal information that we collect about you by logging in to your account. You also have the right to make a request to access other personal information we hold about you and to request corrections of any errors in that data. You can also close the account you have with us for at any time. To make an access or correction request, please contact us in writing at our registered address.
You are also entitled to ask us to port your personal information (i.e. to transfer in a structured, commonly used and machine-readable format, to you), to erase it, or restrict its processing. You also have rights to object to some processing that is based on our legitimate interests, such as profiling that we perform for the purposes of direct marketing, and, where we have asked for your consent to process your data, to withdraw this consent as more fully described below.
These rights are limited in some situations – for example, we can demonstrate that we have a legal requirement to process your personal information. In some instances, this means that we may retain some data even if you withdraw your consent.
Where we require your personal information to comply with legal or contractual obligations, then provision of such data is mandatory: if such data is not provided, then we will not be able to manage our contractual relationship with you, or to meet obligations placed on us. In all other cases, provision of requested personal information is optional.
If you have unresolved concerns you also have the right to complain to data protection authorities. The relevant data protection authority will be the data protection authority of the country: (i) of your habitual residence; (ii) of your place of work; or (iii) in which you consider the alleged infringement has occurred.
Marketing Choices regarding your personal information
Where we have your consent to do so (e.g. if you have subscribed to one of our e-mail lists or have indicated that you are interested in receiving offers or information from us), we send you marketing communications by email about products that we feel may be of interest to you. You can ‘opt-out’ of such communications if you would prefer not to receive them in the future by using the “unsubscribe” facility provided in the communication itself.
You also have choices about cookies, as described below. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject cookies some parts of our site may not work properly.
Cookies and web analytics
When you visit our Sites, there’s certain information that’s recorded which is generally anonymous information and does not reveal your identity. If you’re logged into your account some of this information could be associated with your account. We’re talking about the following kinds of details:
Your IP address or proxy server IP address’;
The domain name you requested;
The name of your internet service provider is sometimes captured depending on the configuration of your ISP connection;
The date and time of your visit to the website;
The length of your session;
The pages which you have accessed;
The number of times you access our site within any month;
The file URL you look at and information relating to it;
The website which referred you to our Sites; and
The operating system which your computer uses.
Information you make public or give to others
How long we keep your personal information
When we need to update this policy
We will need to change this policy from time to time in order to make sure it stays up to date with the latest legal requirements and any changes to our privacy management practices.
When we do change the policy, we’ll make sure to notify you about such changes, where required. A copy of the latest version of this policy will always be available on this page.
How you can contact us
If you have any questions about our privacy practices or the way in which we have been managing your personal information, please contact us in writing at 1 Pipers Court, Thatcham, Berkshire, RG19 4ER.
If you’re a user or visitor in the European Economic Area these rights also apply to you:
For the purposes of applicable EU data protection law (including the General Data Protection Regulation 2016/679 (the “GDPR”), we are a ‘data controller’ of your personal information.
Effective 25th May 2018
© 2018 Lifemax Limited